15 Oct To Post or Not to Post: Social Media Posting in Today's Real Estate World To Post or Not to Post: Social Media Posting in Today's Real Estate World Wednesday, October 15, 2025 (12:00 PM to 1:00 PM) 1.0 Education Credits ACAR Board Room, Broadview Heights, Ohio Details You're Registered! DescriptionLocationInstructors To Post or Not to Post -- That is the question (especially when leads are on the line)! Social media is everywhere--it's a lead generating machine when used the right way. Your posts can be your biggest ally in building your brand -- or your biggest liability. In this eye-opening class, you will learn the dos, don'ts, and absolutely do-nots of social media etiquette. From oversharing to fair housing violations, digital drama to copyright issues, we will cover the real-world consequences of careless posting and how to avoid them. Led by industry pro Jackie Cassara and Communications Director Kelli Moss, this session dives into today's top platforms, the demographics that drive them, and how users engage. You'll gain insight into how to attract leads, build trust and stay compliant. We'll break down the most popular platforms, who's using them and how you can target your ideal clients, Then, we'll help you craft a social media strategy that aligns with your business goals and keeps the leads flowing. If you are using social media to grow your business--or want to start--this class is a must. Social media is powerful--learn to use it wisely! 1-hour c.e. requested. Instructors Jackie Cassara and Kelli Moss. Lunchtime Success format; lunch available at 11:30 a.m. Class begins promptly at 12:00 p.m. concluding at 1:00 p.m. In-person only. No virtual option. For questions and dietary requirements, please email tcovell@akronclevelandrealtors.com. ACAR Board Room - Training room ACAR Board Room (Training room)9100 South Hills BoulevardSuite 150Broadview Heights, OH 44147 Map & Directions Jackie Cassara Jackie is celebrating more than 35 years in residential real estate, with a career that has included sales, management, marketing and training. Her experience has included public and media relations; writing, editing and implementing web site and intranet content; recruitment advertising and corporate positioning. She is currently Vice President and Manager of Howard Hanna's Cleveland Heights office overseeing nearly 1,000 closed sales annually.As Vice President, Education for Howard Hanna Real Estate Services (2008-2020), she was responsible for the development and deployment of classroom and online education for more than 13,000 new and experienced agents, managers and staff in Howard Hanna's 11 state market. Jackie has served on the Grievance and Professional Standards Committees for many years at the Akron Cleveland Association of REALTORS, where she also serves as a Mediator. Jackie has served as chair of the Ohio REALTORS Professional Development Committee (2013) and as an Ohio REALTORS Director.With a B.A. and graduate work in Theatre/Speech Communications, Jackie has also taught Public Relations Writing at the University of Akron. She especially enjoys working with real estate's 'niche' markets, developing programs to address the needs of multicultural clients, and first-time home buyers and seniors. Kelli Moss Kelli is a seasoned Communications Director with over 25 years of experience working with housing-related trade associations across Northeast Ohio. She possesses a strong passion for developing compelling content, impactful branding, innovative design, and leveraging technology. With a demonstrated history of managing multiple intricate projects on time and within budget constraints, she recently spearheaded the successful launch of ACAR's website redesign, and the launch of a new mobile application tailored for ACAR members. Kelli champions the transformative potential of design and branding, creating user-centric solutions that blend functionality with aesthetic appeal. Currently, she is focused on developing a consumer-focused edition of the ACAR #HomeForAll Podcast slated for release in Fall 2025. Outside of work, she indulges in photography and cherishes family time and the occasional road trip to Las Vegas with friends.